Samantha is entrepreneur at Loft25, a marketing, communications and event agency. She’s an expert in online marketing and communication, market research, customer insight & customer journeys, organisation of conferences and events, PR and Investor Relations. Clients are corporates (telecom and financial industry), companies in the SME sector as well as the local government. One of the clients is Tradinfo, where she supports the global 1:1 investor conferences and investor relations (IR) services.
Prior to Loft25 Samantha was strategic and product marketeer in several kind of industries. At Delta Lloyd she was responsible for the marketing (strategic and operational) of the SME sector and for the organization of events (a.o. the HISWA te water, a famous 5-day boat show in the Netherlands). At T-Mobile she was strategic marketeer, with projects such as rebranding, Fiber to the home (FTTH) and interactive television.
At the IR firm Rematch Samantha was IR consultant and head of the research team. Based on market research, European mid and large cap companies were advised on their relationship with their stakeholders, such as institutional investors, financial press, analysts and private investors.
Samantha holds a Master degree in Economics (with Marketing as specialization) at the Vrije Universiteit Amsterdam. She is fluent in Dutch and English.