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Webinar I Doing Business in the Metaverse: Do We Need a CMO – Chief Metaverse Officer?

The Metaverse refers to a variety of shared spaces and assets that people can access via the internet – sometimes using virtual reality and augmented reality devices – to interact with each other and experience and/or buy virtual goods. According to research in the UK, at the current level of technological consumption, the average American will spend up to 44 years of his or her life staring at a screen. Advertisers are racing to benefit from this new environment, whether it means people exploring virtual worlds, engaging in gaming, or buying NFTs using crypto currencies, and an increasing number of companies are considering how to best engage in this novel environment.

Is the sky really the limit?

Join our panel of Metaverse experts on both sides of the Atlantic to explore some of the business opportunities and regulatory and legal, challenges afforded by this new space.

Topics to be addressed

  • What are blockchain, cryptocurrency and NFTs?
    • What are the benefits and risks of NFTs?
    • How are brands engaging in the NFT space?
  • What is the Metaverse?
    • What is it now?
    • What is it expected to become?
    • How do you get there?
    • What are the business opportunities of the Metaverse?
  • Intellectual property issues in the Metaverse
    • What are the current risk areas for IPRs?
    • How do you enforce your IP rights now and in the future?
  • What do company boards and executives need to think about when deciding to engage in the Metaverse?


  • Ben Bilsland, Partner and Media & Tech Senior Analyst – RSM (London)
  • Jan Kubicz, Principal – Squire Patton Boggs (Miami) [Moderator]
  • Dr. Sandra Muller, Partner – Squire Patton Boggs (Frankfurt)
  • Marc Trachtenberg, Shareholder – Greenberg Traurig (Chicago)



Jan Kubicz

Jan Kubicz is a principal in the Litigation Practice at Squire Patton Boggs in Miami.  He advises clients on navigating all aspects of complex healthcare disputes and handles every facet of complex litigation matters across diverse financial and commercial industries. Jan joined Squire Patton Boggs in Miami in 2015 after a year at the Baez Law Firm. Before that, Jan worked in Miami-Dade Public Defender’s Office as Assistant Public Defender between 2010 and 2014. Jan earned a J.D. from the University of Miami Law School in 2010 and an MA in Global Governance from FIU in 2014. In addition to English, Jan is fluent in German, Polish and Spanish.


Sandra Muller

Dr. Sandra Müller is a partner in the Intellectual Property & Technology Practice Group at Squire Patton Boggs in Frankfurt (Germany). Besides the management of global trademark and design portfolios, a particular focus of Sandra’s practice is IP litigation. Sandra serves as Co-Chair of the MARQUES Education Committee and represents MARQUES in the Examination Board and as a tutor in the European Intellectual Property Office’s Trade Mark and Design Education Programme.



Ben Bilsland

Ben Bilsland is a partner in in RSM, based in the United Kingdom. He is a Media and Technology Senior Analyst, advising boards through data driven insight and deep understanding of emergent trends in both technology and the broader economy. Ben is a Fellow of the Institute of Chartered Accountants England and Wales.



Marc Trachtenberg

Marc Trachtenberg is a Shareholder at Greenberg Traurig’s Chicago Office and is the Chair of the firm’s Internet, Domain Name, e-Commerce and Social Media Practice. Marc has specialized in internet-related matters and protecting and promoting brands online for over 18 years which includes active participation in internet governance through ICANN.  He got accredited and ran all aspects of the first law firm-owned ICANN accredited domain registrar, is the Chair of the Membership Committee of ICANN’s intellectual Property Constituency,  and is counsel to the Brand Registry Group which is a trade association representing brand owners who operate a new gTLD corresponding to their trademark. Over his career, Marc has recovered or taken down thousands of domain names, email addresses, social media accounts and posts, and e-commerce listings on six continents. As part of his practice Marc also regularly advises clients and speaks on new technologies including blockchain, cryptocurrency, and NFTs, in particular with respect to their relationship to brand protection and promotion.


10.00AM – 11.00AM EDT – 3.00PM – 4.00 PM BST – 4.00PM-5.00PM CET

EACCFL Members: Free
EACCFL non-Members: Free


Jun 22 2022


10:00 - 11:00

More Info

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